Privacy Policy

PRIVACY POLICY

Last Updated: [Insert Date]

At First Light Roast, we respect your privacy as much as we respect your morning ritual. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from FirstLightRoast.com (the "Site").

1. Information We Collect

When you interact with our Site, we collect certain details to ensure a seamless experience.

  • Device Information: When you visit the Site, we automatically collect information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.

  • Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

2. How We Use Your Personal Information

We use the information we collect to support your journey with us, primarily to fulfill orders and maintain clear communication.

Specifically, we use this information to:

  • Fulfill and ship your orders (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

  • Communicate with you regarding your orders, tracking, and inquiries.

  • Screen our orders for potential risk or fraud.

  • Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.

  • Optimize and improve our Site experience (for example, by generating analytics about how our customers browse and interact with the Site).

3. Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers who help us operate our business and deliver our coffee to your door.

  • E-Commerce Platform: We use standard e-commerce platforms (such as Shopify) to power our online store.

  • Analytics: We use tools like Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: [Google Privacy Policy].

  • Legal Compliance: Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioral Advertising and Opt-Out

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising by using the links below:

  • [Facebook Ad Settings]

  • [Google Ad Settings]

  • [Bing Ad Settings]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: [DAA Opt-Out Portal].

5. Your Rights (U.S. State Privacy Rights)

Depending on your state of residence (including California, Colorado, Virginia, and others), you may have specific rights regarding your personal data.

These rights may include:

  • The Right to Know: You may request access to the personal information we hold about you.

  • The Right to Delete: You may request that we delete your personal information, subject to certain legal exceptions (such as maintaining data to fulfill an active order or comply with tax laws).

  • The Right to Correct: You may request that we correct inaccurate personal details.

To exercise any of these rights, please contact our support team at support@firstlightroast.com. We will verify your request in accordance with applicable state laws.

6. Cookies and Tracking

We use cookies to remember your preferences and ensure our Site functions smoothly. You can choose to disable cookies through your individual browser settings; however, please note that doing so may affect your ability to use certain features of our online store, including the checkout process.

7. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. Minors

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can remove it.

9. Changes to This Policy

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page will be adjusted accordingly.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@firstlightroast.com.